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Tuesday, 9 June 2015
how can we earn from YouTube can earn £100,000 on YouTube
how can we earn from YouTube can earn £100,000 on YouTube
When Howard Davies-Carr uploaded a video of his two children on to YouTube,
he thought it would be seen only by his sons' godfather and a few
friends. More than 400m views later, it has earned him well over
£100,000.
The clip of one-year-old Charlie mischievously nibbling his three-year-old brother Harry's finger, known as "Charlie bit my finger – again!", became a global phenomenon.
Davies-Carr now regularly uploads videos of his sons – satisfying a
cooing international audience and earning him money from the adverts
YouTube places next to the clips. In his case, they include a leading
baby milk provider, Oxfam and Vodafone.
"I've always filmed the boys, but now I make a short extract to
upload. I'm grateful to have these snapshots of the boys growing up –
the money is a bonus." You would be forgiven for thinking Davies-Carr's
story is a fluke – even he puts his success "entirely down to luck". But
increasing numbers of people are earning money through the advertising
revenue generated by their videos – and not only clips that have gone
"viral", such as the one of the man cursing his dog, Fenton, as it chased deer across Richmond Park.
Across Britain, people of all ages are putting their hobbies online
and uploading films to an audience which waits with bated breath. Livie
Rose, 21, originally from Swansea and now living near Brighton, started
filming make-up tutorials in January 2010 after she got hooked on the
beauty videos produced by teenagers in America.
"My mother saw the videos I was watching and said 'You could do
that', so I did," she told Guardian Money. Rose has deferred studying
politics at Queen Mary University in east London to concentrate on her
YouTube channel, "liviesays", and has even created a studio from her earnings.
"I don't want to lose the chance to study, but the channel was
starting to take me places. I didn't want to miss out on an
opportunity." The hobby she describes as her "unnatural interest in
make-up", earns her anything from £50 to several thousand pounds each
month, depending on the popularity of her videos. "I didn't set out to
make this into a living, but it's the best kind of hobby, because I get
to make money out of it."
She adds: "The proportion YouTube takes is fixed, but it doesn't
actually take that much. Say I earned £1, they would probably take about
10p."
Video makers can earn money from advertising via the site's partner
programme, a scheme aimed at regular uploaders with big audiences.
Basically, this means you share in the revenue generated when people
watch. Partners must agree to YouTube allowing "relevant" adverts to be
placed alongside, and even within, their videos and earn money based on a
combination of "impressions" (views) and "clicks" (how many people
click on the ad). "Pre-roll advertising" – those often annoying ads you
have to watch before the video starts playing – can be particularly
lucrative, as advertisers are willing to pay more.
All of this means the amount of money you can earn will vary
dramatically. However, YouTube insists that "partners will always get
the majority of the [ad] revenue".
There are more than 20,000 partners worldwide. While the site
wouldn't disclose how many there are in Britain, it claims it has seen a
"seven-times increase" in the number of UK partners earning more than
$10,000 (around £6,460) a year, plus a 154% increase in revenues
received.
Anyone can apply to be a partner as long as they regularly upload
original videos that are viewed by thousands of people, and either own,
or have permission to use, all the audio and video content, it says.
This means videos featuring pop songs, a movie, TV or video game visuals
can be problematic.
Shoo Rayner, 55, a children's author from the Forest of Dean, whose
mission statement is to teach the world to draw, has been sharing
artistic tips for two years, and has racked up well over 2m views. He
has his own channel, Shoo Rayner Drawing.
"I'm not making an enormous amount but I am hoping to do this full time
soon," he says. "I'll have to do other things, as well – I'm starting a
course on YouTube for business, and I can do speaking engagements to
top up my earnings – but I expect around 60% of my income will come from
YouTube advertising."
Rayner adds: "You can't predict the amount you're going to make,
although I find January is pretty lean and it starts building from there
until Christmas. You can see your earnings ticking up throughout the
day, depending on who has watched the video."
Rebecca Flint, who is 16 and from the Isle of Man, has sold language
learning books, music CDs and dance DVDs after a video of her dancing to
pop songs went viral, propelling her to Japanese stardom. Her stage
name is Beckii Cruel, and she now has her own website, beckii.co.uk
"When I first started, I was filming the videos on a laptop in my
bedroom and then overlaying the music," she says. "Nothing happened at
first but then, suddenly, I went viral. It was a complete surprise. It's
been fantastic – I've had the opportunity to travel to Japan eight
times and perform live."
But you don't have to go viral to make it, according to Steve
Roberts, who lives in Bury St Edmunds, Suffolk. His football skills
tutorials (available on his YouTube channel, STRskillSchool)
have more than 48,000 subscribers. "I judge my success according to how
many people come back to watch each week. If you've got something
interesting to say, or a hobby to share – put it on video."
So what happens if that clip of your cat climbing into a box ends up
"doing a Fenton"? YouTube claims its technology can predict when a video
is about to go massive. "We can contact the owner and offer to start
serving up advertising, so they can make money from a one-week
sensation," it says.
The Fenton clip was reportedly filmed by a 13-year-old boy, and has
inspired a range of spin-off items. In early December, the boy's father
was quoted as saying: "We won't be buying a Caribbean island just yet."
At that point, the clip had been viewed by just over 1 million people.
By this week, it had been viewed more than 4.4 million times – and
counting.
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