How to make your
blogger templates SEO
friendly? Since wordpress users have always enjoyed
an edge on Blogger users because of SEO
friendly themes and structure. Ranking high in SERPs in easy for
WordPress users if we compare them from
Blogger users. Google spiders can easily understand any
wordpress blog’s niche and topics because
of the meta description and keywords which
a wordpress blog can easily describe to
Google spiders because they have a few
codings installed in their <head></head> and content sections which help Google
spiders to read a blog’s criteria. If Blogger
users can also install some of few codings in
theirBlogger templates then they can compete against WordPress users on
equality bases. What edge WordPress have on blogger is
that WordPress users have a proper SEO
structure of their blogs which includes H2
tags, a good structure of post titles, good
Permalinks structure, good landing pages,
404 page error pages, tags structure and many other advantages, where Blogger
users have to suffer the lack of SEO
optimized themes and structure. Adding these codings that I am going to
share can help Google spiders to learn that
what’s your Blog about or what topic your
blog focuses on. What are these
codings? You will add a small code in your
template to have a Proper Meta
Description and a few niche related
Keywords for your Blog. A code to build a proper structure of
H2 tags in post title. Managing post titles before blog
name Meta Description and
Keyword Tags Most of Blogger templates are free thus
their designers don’t put their time on
making them SEO friendly. If you have ever
edited a template then you must know that
many Blogger templates don’t even show
their creators name. So how could we expect a SEO friendly
structure from these themes when their
builders even didn’t had the time to
mention their name on the template
structure. What this means is that the template which
you are using was made in a hurry therefore
the creator of the template didn’t bother
about template design neither about Search
Engine Optimization of the theme. But by adding a few codes manually you can
make your blogger template SEO friendly.
This will not leave a bad impact on your
Blog nor on your user experience and your
rank may boost in Search Engines because
now the spiderd can crawl your blog with much better and cleared instructions. Since we are talking about Meta description
and keyword tags which is the most
important aspect for the identification of a
blog by a search engine spider, We need to
add a few codes below your template
<head> section which are given below: <meta content=’text/html; charset=utf-8′
http-equiv=’Content-Type’/> <meta content=’Description_Here‘ name=’description’/> <meta content=’Keywords_Here‘ name=’keywords’/> As you can see the code will indicate Google
spiders that what niche is your blog is
covering and what keywords and
description your blog have for its
identification. To add these codes you need to go to Your
Site –> Template –> Edit HTML –> and
now Proceed Search for <head> section and just paste
this code below it. Change your “Description_Here“ with your original blog’s description make sure that
you use few of your keywords in your blog
description and your description must not
exceed 65 words. Replace “Keywords_Here“ with your blog’s keyword which are related to your niche.
You can use Google Keyword Planner to get
relevant keywords for your Blog but make
sure that your keywords are not more than
15. By adding these codes you will help Search
Engine spiders to learn more about your
Blog, Now they can know that what
keywords and topics your blog is targeting
which was not the case before. Use H2 tags for your
post titles Using these H2 tags will tell spiders that
what keyword has what value, A keyword in
the H2 tag heading will get more
importance on Search Engines if we
compare them from H3 and H4 tags. If you have noticed that by default Blogger
headings are normally H3 tags which
decreases the significance of your keyword. So replacing H3 tags with H2 tags in the
your template coding is extremely
important to do, since you are competing
against thousands of Bloggers for just a
single keyword. To change your H3 tags into H2 tags you
need to search for this piece of coding: <h3 class=’post-title entry-title’
itemprop=’name’>
<b:if cond=’data:post.link’>
<a
expr:href=’data:post.link’><data:post.title/
></a> <b:else/>
<b:if cond=’data:post.url’>
<b:if cond=’data:blog.url != data:post.url’>
<a
expr:href=’data:post.url’><data:post.title/
></a> <b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if> </b:if>
</h3> After finding this code or a code which is
similar to it, you will need to replace it with
H2 tags. To do this just replace <h3 with
<h2 and replace the closing order</h3>
into </h2> order which will convert your
every single post title to a h2 tag automatically from h3. Or just replace your previous code with this
code <h2 class=’post-title entry-title’
itemprop=’name’>
<b:if cond=’data:post.link’>
<a
expr:href=’data:post.link’><data:post.title/
></a> <b:else/>
<b:if cond=’data:post.url’>
<b:if cond=’data:blog.url != data:post.url’>
<a
expr:href=’data:post.url’><data:post.title/
></a> <b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if> </b:if>
</h2> You will find this code twice in some
templates, in this case you will need to
change both codes to get the successful
result. Managing Post titles
before Blog name You might have noticed that many Blogs
have a same error and that is that their blog
name appears before their post title in
Search Engines. Something like this: Kemra
Bridge: Ride to glory. In this title the
starting part “Kemra Bridge” is the Blog name and “Ride to Glory” is the post name
which means that Blog name is appearing
before Post title which isn’t a good sign for
SEO friendliness of a blog. This is the biggest error Blogger templates
have therefore Blogger users lose the
competition against WordPress Users since
everything is already optimized by the
system for WordPress users. But in case of
Blogger you really need to search and fix these big SEO flaws manually that can
decrease your rank on SERPs. It also posses a bad impression on a search
engine searcher, I mean he will be amazed if
a blog’s title is appearing before its content
title. I mean imagine what he will think? He will think that the blog which has the
same error is administrated by a fool who
can’t even fix a few bugs. You will not need (Your Blog name) to
appear before (Your Post title) because this
will not help Google spiders to understand
that what is your content about thus you
lose your chance of getting good results on
Search Engines. You can fix the whole bug by following
these tips: 1) Head to your Template and Edit Html
section. 2) Search
for<title><data:blog.pageTitle/></ title> which should be on the top part of your template coding. 3) Replace the code with this one: <b:if cond=’data:blog.pageType ==
"index"’>
<title><data:blog.pageTitle/></title>
<b:else/>
<title><data:blog.pageName/> |
<data:blog.title/></title> </b:if> Conclusion I am not claiming that by fixing these bugs
your blog will rank on top for your
keywords. But fixing these bugs will make
sure that when your Blog has authority you
will lose the competition against your
competitors just because you do not own a blog which has SEO friendly structure. Many quality blogs with quality articles are
listing on the 8th or 9th page of SERPs just
because they haven’t have the proper SEO
structure. So follow my tips and I bet you will witness
some improvement. Thanks for now, I hope
the article was helpful.
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