A couple of days ago I wrote a post talking about some British parents who published a 57-second video of their children on YouTube and ended up making over $150,000 from that video alone.
Most people who left a comment wanted to get more information on how to make money on YouTube, so I decided to write a follow-up post about it.
In a nutshell you make money on YouTube by becoming a YouTube partner, which allows you to display ads on your videos, and then you earn a percentage of the revenues generated by clicks on those ads, much like with AdSense. As for how much money you can actually make, I heard numbers anywhere from $3 up to $10 per 1,000 video views.
However, the process of becoming a YouTube partner is not as trivial as becoming an AdSense publisher. Below you’ll find the basic steps you need to go through:
1. Make Sure You Have an AdSense Account
While the process to be able to display ads on your YouTube videos is a separate one, your earnings and stats will go together with your AdSense account, so you need to have one.
In theory you could apply to become a YouTube partner before having an AdSense account, and in case you get accepted you would then follow up with an AdSense application. I believe the other way around is much simpler, though.
2. Grow Your Audience on YouTube
One of the most important criteria the YouTube guys will use to evaluate your application is the audience you reach on YouTube. They don’t reveal what are the requirements, but I’ve seen many people say these are the ballpark numbers you need to have before getting accepted:
- at least 1,000 subscribers
- at least 1,000 views on all your videos
- at least 10,000 channel views
These are the very minimum though, if you want to make sure you’ll get accepted I would aim for 5,000 subscribers, 50,000 channel views and over 1,000,000 upload views total.
3. Get Videos Out There Regularly
If you only have one or two videos uploaded your chances of getting accepted are low, even if those videos went viral. That’s because YouTube is looking for people who are planning to work with them over the long term.
The more regularly and frequently you upload new videos, the better. For instance, someone who uploads a new video every day will have a better chance of getting accepted than someone who uploads one every couple of weeks.
You also want to make sure you have at least 100 uploaded videos before applying to become a partner (though some people say 50 will be enough).
4. Develop A Brand Around Your Videos
This step is not essential, but I think it helps a lot on getting approve. You need to remember that, once you meet the technical guidelines, it will be a person on the other site deciding on whether you are a good fit for becoming a YouTube Partner or not. In other words, the more professional you look the higher your chances.
Practical tips include:
- Create a website to host your videos and give your audience more wayts to interact
- Create a nice logo and use it everywhere
- Use a watermark on your videos with your logo
- Consider getting a professional intro made for your videos
- Customize your YouTube channel to make it look professional
5. Make Sure Your Content Has Zero Copyrighted Material
If there’s one thing that will get your application rejected on the spot is copyright infringement, so make sure you have zero copyrighted material on your videos.
This includes images, graphics, logos, video clips and audio. For instance, even just using a music on the background which you don’t have permission to could get your application rejected.
6. Apply to Become a YouTube Partner
After you followed all the previous steps you are ready to apply. You can do that via the official YouTube Partner Program page. It might take a while to get your application considered due to the load of people applying, but once you get accepted you’ll be able to start displaying ads on your videos right away.
Good luck!
